Eyetracking Web Usability and the Don’t Make Me Think Methodology
As Steve Krug wrote in “Don’t Make Me Think,” the purpose of web usability is to not make the user think when they land on your web...
Read MoreWhich Wine? … Eye Tracking Study Offers Hints for Standing Out in the Crowd
Have you ever found yourself in front of a wall of wines with no idea which one to choose? Unless you had previously tried one or had a...
Read MoreA Healthy Debate: Eye Tracking and an Individual’s Privacy
As new technology enters our world, with it comes new questions about its usage, function, and ethical issues. Eye tracking is no...
Read MoreEye Tracking The Emotions Of The Elderly
Brandeis University Professor Derek M. Isaacowitz was recently named the 2009 recipient of the Margret M. & Paul B. Baltes Foundation...
Read MorePupil Tracking Disproving Above the Fold Dogma
“Above the fold” is a term used in the newspaper industry. This advertising term basically means that any content showing on the upper...
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