Eye Tracking: The Importance of Landing Pages
In addition to page title and meta description, tailoring your website via eye tracking so it stands out in search results from Google or Yahoo is tremendously important. There’s the potential for many eyes to land on your page, and it’s important to know a few tricks to take advantage of your site being returned in a high position of a search query.
What happens when your website link appears on a visitor’s search results? First he looks at the page title, then the meta description. If you’re lucky enough to get him to click on your page at all, you’ve then got to keep him once he’s made it to your website. Retaining visitors is an even tougher job than getting them to notice your page in the first place. And that’s where the landing page design comes in.
Essentially, the landing page design should the same or similar to the rest of the site. But, as an article on Weseo says, there’s a big difference between the landing page itself and the rest of the site. What’s on the landing page should be different from what’s on the rest of your pages, and you should focus the content of the landing page around the key-phrase or phrases relevant for that page. That is, create the landing page around the keywords that people are searching for when they come to your site in the first place.
A rich website may have a few landing pages. If you’re marketing or running a sales page or website where you’re selling a product, it’s important to make each landing page convert quickly into your main site. Each marketing campaign could have its own landing page, for instance. If several campaigns serve a single purpose, then landing pages should be equally as diverse. The importance of the landing page is two-fold – it serves as an entryway into your site, and it’s the true conversion area on a website, the point at which people make their final decision as to whether or not they want to explore further into your website.
Page copy and image also help hook the visitor, and as Weseo writes, “both are the last frontiers that can make or break the process of conversion. You must change the copy and images to know where things stand and test combinations.
For more on landing pages, meta descriptions, and page titles, visit the original article at www.weseo.in
Understanding The Conversion Points In Your Website
Related articles:
- Eye Tracking: Evaluating Landing Page Usability With Surveys
- Eye Tracking: Where and When To Market on Your Website
- Eye Tracking Shows the Importance of Good Copy
- Eye Tracking Shows We Start At The Top
- Eye Tracking: Helpful Tips For Your Site Design
- Eye Tracking: Understanding The Tricks of Search Engine Optimization