Eye Tracking Evaluates the Effectiveness of Online Ads
Eye tracking has been used in numerous studies involving the effectiveness of online advertising. In a recent article published on ...
Read MoreEye Tracking and Monitoring Saliency Maps
Another study using eye tracking was passed along to us, this time from the Institute of Cognitive Science in Osnabrück, Germany. This...
Read MoreBiometrics Could Be Coming To India
In an article at computerworld.com, biometric identification is said to be on its way to India. India is trying to make biometric...
Read MoreOptimizing Virtual Reality with Integrated Eye Tracking
A colleague at Ubisoft and I had a discussion a while back about Microsoft Kinect and its future relationship with the human-computer...
Read MoreAutomated Avatars and Eye Tracking
As most our readers probably know, the gaming industry is a giant part of eye tracking. There’s a lot of money going into graphics and...
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