Wearable Eye Tracker Tries to be Most Affordable

Following our story last week on the PicoEye, we have come across another wearable eye tracking device.  The EyeGuide™ comes to us from Grinbath Technologies and began as a project of the Texas Tech Usability Research Lab after its director, Brian Still, was approached by a client asking to use eye tracking technology and he couldn’t find an affordable solution.

The hardware is a wireless system that consists of an elastic headband which can be adjusted to fit the user’s head, a single camera, and a battery pack that can power the unit with three standard AAA batteries.

Along with their eye tracking device, Grinbath is also releasing two software platforms, one for eye tracking data collection and the other for data analysis.  Grinbath’s data capturing software features an interesting 9-point calibration that shows researchers the accuracy of each calibration by using a bullseye to represent the actual calibration point and an x to mark the spot where the user was actually looking during the calibration process.

The data analysis software allows researchers to compile all of the captured data into common eye tracking reports such as, heat maps and gaze plots. Additionally the software lets users export the data in a variety of formats from a raw .csv file to pictures or videos.

The full EyeGuide™ system, including both pieces of software, is currently priced at roughly $1500. However, there are discounts available for multiple unit purchases and each piece of the system can be purchased individually. The first units are expected to be available in early September.

 

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