Eye Tracking Update

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Sep 19, 2013

Low Cost Eye Trackers to Change the Industry in a Big Way

Until now, low cost eye trackers were only available if you pieced together a DIY system from off-the-shelf parts and combined it with open source software. Earlier this month, however, Denmark-based startup Eye Tribe announced an eye tracking hardware accessory and SDK for $99. Eye Tribe’s initial strategy is to target developers by getting the SDK in the hands of programmers who can begin developing...

Sep 12, 2013

SMI Announces New Eye Tracking Glasses 2.0

One of the leaders in wearable eye tracking, Sensomotoric Instruments (SMI), recently announced its newest product, Eye Tracking Glasses 2.0. These glasses don’t fall in the “smart glasses” category we’ve been seeing a lot of lately, but don’t be mistaken; they are plenty smart. While they look practically identical to the previous version of SMI Eye Tracking Glasses, there are a couple...

Sep 5, 2013

Eye Movements May Detect Stroke

Eye movements could be the key to reducing the number of stroke-related deaths that result from missed or delayed treatment. A small study lead by John Hopkins University School of Medicine associate professor, David Newman-Toker, found that a wearable eye tracking device could help doctors determine whether continuous, disabling dizziness is due to a stroke or something as benign as an inner ear...

Sep 3, 2013

Mobile Eye Tracking Provides Insight for Retailers

Next time you’re at the grocery store, don’t be surprised if you see a fellow shopper cruising the aisles wearing a mobile eye tracker. Retailers and consumer goods manufacturers are hiring market research companies that use mobile eye tracking, like Simple Usability and Perception Research Services (PRS), to get a better understanding of the consumer decision-making process. Using insight from mobile...

Aug 29, 2013

Improving the integrity of online education with eye tracking

Eye tracking has the potential to improve confidence in online education. Learning in both higher education and corporate settings is increasingly shifting toward an online format. There are 6.7 million college students taking at least one online course this year, which is an all-time high at 32%. Companies are investing in online training programs for their employees as well; about $2 billion a year is...