Eye tracking reduces cost of consumer product testing
Product packaging design plays a significant role in consumers’ purchasing decisions. Consumers go for the products that stand out among...
Read MoreBiometric Research Looks at Generational Divide
How do younger generations of consumers engage with different media platforms compared to those of older generations? This was the...
Read More8 Applications of Eye Tracking Technology
Eye tracking is a field that never seizes to fascinate me. It is truly amazing that one technology can have such a wide range of...
Read MoreEye tracking research: graphic images make an impact on smokers
We all know smoking is bad for your health. Ever since the Surgeon General of the United States published a report on the dangers of...
Read MoreUsing eye tracking research to improve nutrition labels
Ever since the FDA mandated nutrition labeling on food packaging in 1993, we’ve become accustomed to looking for the familiar Nutrition...
Read MoreThe iCRAFT: A new avenue for eye tracking
Eye tracking researchers have explored the technology’s potential in the assistive technology market for years. From eye-controlled...
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