Keep up to date with the latest Eye Tracking news and trends

Eye tracking reduces cost of consumer product testing

Posted on Jul 12, 2012

Product packaging design plays a significant role in consumers’ purchasing decisions. Consumers go for the products that stand out among...

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Biometric Research Looks at Generational Divide

Biometric Research Looks at Generational Divide

Posted on Jul 6, 2012

How do younger generations of consumers engage with different media platforms compared to those of older generations? This was the...

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8 Applications of Eye Tracking Technology

Posted on Jun 25, 2012

Eye tracking is a field that never seizes to fascinate me. It is truly amazing that one technology can have such a wide range of...

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Eye tracking research: graphic images make an impact on smokers

Posted on Jun 20, 2012

We all know smoking is bad for your health. Ever since the Surgeon General of the United States published a report on the dangers of...

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Using eye tracking research to improve nutrition labels

Posted on Jun 14, 2012

Ever since the FDA mandated nutrition labeling on food packaging in 1993, we’ve become accustomed to looking for the familiar Nutrition...

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The iCRAFT: A new avenue for eye tracking

Posted on Jun 13, 2012

Eye tracking researchers have explored the technology’s potential in the assistive technology market for years. From eye-controlled...

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