Pupil Tracking Could Lead to Early Intervention for Infants With Autism
Before babies can speak, they rely on communication through physical signals to express their needs and desires. Researchers at the...
Read MoreFace & Eye Tracking Advertisements Take a Look at Who’s Looking
Ever get the feeling you’re being watched? According to an article entitled, “Advertising that watches you, too” by Dinesh Ramde,...
Read MoreEye Tracking: A New Method for Marketers to Identify How You Really Feel About the Media You See
An effective company takes every opportunity to expose you to their advertising and marketing materials. Billions of dollars are spent...
Read MoreImproved Eye Tracking Algorithm to Be Used for Driver Fatigue Detection System
Researchers from the Department of Computer Science and Information Engineering at Tamkang University in Taipei, Taiwan have found an...
Read MoreExperiment Uses Eye Tracking to Measure the Effects of Design Elements in Magazine Ads
A recent study conducted at Texas State University, San Marcos, analyzed the effectiveness of five different design elements used in...
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