Keep up to date with the latest Eye Tracking news and trends

Pupil Tracking Could Lead to Early Intervention for Infants With Autism

Posted on Oct 29, 2009

Before babies can speak, they rely on communication through physical signals to express their needs and desires. Researchers at the...

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Face & Eye Tracking Advertisements Take a Look at Who’s Looking

Posted on Oct 27, 2009

Ever get the feeling you’re being watched? According to an article entitled, “Advertising that watches you, too” by Dinesh Ramde,...

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Eye Tracking: A New Method for Marketers to Identify How You Really Feel About the Media You See

Posted on Oct 15, 2009

An effective company takes every opportunity to expose you to their advertising and marketing materials. Billions of dollars are spent...

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Improved Eye Tracking Algorithm to Be Used for Driver Fatigue Detection System

Posted on Oct 12, 2009

Researchers from the Department of Computer Science and Information Engineering at Tamkang University in Taipei, Taiwan have found an...

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Experiment Uses Eye Tracking to Measure the Effects of Design Elements in Magazine Ads

Posted on Oct 12, 2009

A recent study conducted at Texas State University, San Marcos, analyzed the effectiveness of five different design elements used in...

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