Does Eye Tracking Enhance the Gaming Experience?
As eye tracking started to gain popularity in past years and people started to notice potential for change in various industries, some of...
Read MoreEye Tracking and the Architecture of Grammar
Across various languages, meaning is derived from grammar and the order of words on a page or in a spoken sentence. Change the order and...
Read MoreUsing Eye Tracking to Study the “Humor Effect”
What was the last hilarious situation you found yourself in? Aside from the funny bit, can you remember much else about it? According to a...
Read MoreUsing Eye Tracking to Identify Optimal Product Placement
Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair...
Read MoreEye Tracking Disorders in Schizophrenia
With so much focus on eye tracking studies for web design and usability, it’s nice to touch on some other subjects now and again. Eye...
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