What Eye Tracking Reveals About Your Lying Eyes
Lie detection is a field that, with increasing security controls worldwide, is most certainly growing. A group of educational psychologists...
Read MoreUsing Eye Tracking & Brainwaves to Evaluate Ad Effectiveness
An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the...
Read MoreEye Tracking and Style Guides
We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye...
Read MoreEye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreAvatars and Eye Tracking: Ford Uses Technology to Improve Safety
Ford Motor Company has been using eye tracking and virtual reality to improve safety in motor vehicles. In an article recently published at...
Read More
« Older Entries