Eye-Tracking Leader Selects Top Neuroscience Exec as Head of US Operations
On April 20, 2011 MRC International, developers of the first eye-tracking solution for webcams in conjunction with Tobii Technology, announced the hiring of Jeff Bander as Senior Vice President of Client Services. In this role Bander will be head of the recently created New York offices of MRC International. There he will build and manage a domestic sales team for the U.S. marketplace, hoping to parallel success the company has had in Europe.
Bander’s duties also include development partnerships with companies such as Procter & Gamble, Google, Group M and Clear Channel Outdoor. Bander said, “I am excited about the opportunity to build a world class organization for MRC International in America. The company’s first-of-its-kind eye tracking technology delivers fast, affordable, meaningful insight for advertisers and brand managers looking to further the effectiveness of their online and offline add campaigns.”
Bander has previously served as Senior Vice President of Client Services of NeuroFocus, Inc. Prior to that he had served as head of Hollywood Media Corporation, WorldNow and as Senior Sales Executive of Cox Interactive and Bellsouth Advertising & Publishing Corporation.
For more information about MRC International:
Sources:
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/04/20/prweb8324628.DTL
http://www.prweb.com/releases/prweb2011/4/prweb8324628.htm
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