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New Eye Tracker for Academic, Market, and Usability Research

Posted on Jun 9, 2011 | 0 comments

So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye tracking products for market and usability research. These new developments are good news for the eye tracking user community, which is growing rapidly every year. It was brought to our attention that Canadian company, Mirametrix, just launched a new portable eye tracking system for desktop focused research.

Touted as accurate, affordable, and portable, the S2 Eye Tracker uses binocular eye gaze tracking to determine where users are looking on a computer screen. The lightweight device is plug-and-play, which Mirametrix highlights as one of the core advantages of the system over competitive products. It is a USB device that stands below the computer monitor and tracks the users eye’s remotely. The 9 point calibration takes about 15 seconds to complete.

The S2 is used in combination with their Eye Tracking Viewing Software. The software is nothing fancy; the output is a visualization of the gaze patterns in the form of fixation circles connected with gaze path lines. It doesn’t appear that the software does any analysis on the gaze data that it tracks and records. They do offer a free eye tracker API for existing customers for development of custom applications.

At $5,000 a piece, this system is more affordable than others which can reach over $10,000 per unit. The main applications of the system are academic, market, and usability research, and they even offer an academic and quantity discount.

Can anyone who has used a similar product for research offer any insight to how this product compares?

New Eye Tracker for Academic, Market, and Usability Research

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