SMI Announces New Eye Tracking Glasses 2.0
One of the leaders in wearable eye tracking, Sensomotoric Instruments (SMI), recently announced its newest product, Eye Tracking Glasses...
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Eye Movements May Detect Stroke
Eye movements could be the key to reducing the number of stroke-related deaths that result from missed or delayed treatment. A small study...
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Mobile Eye Tracking Provides Insight for Retailers
Next time you’re at the grocery store, don’t be surprised if you see a fellow shopper cruising the aisles wearing a mobile eye tracker....
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Mobile eye tracking: Pros and Cons
Researchers identified some limitations and potentials of mobile eye tracking using a wearable eye tracker for field research at two museum exhibitions in Germany. Mobile eye tracking has become a very interesting and provoking way to look into the needs and thoughts of the consumer and has given researchers an entirely different point of view to study.
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Eye tracking research shows cultural differences while viewing web pages
Results from eye tracking research allowed researchers to compare results of Spaniard participants and Arab participants viewing Google search pages to see how responses to search queries differ by cultural background.
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Eye tracking study suggests movie subtitles as language learning tool
Have you ever attempted learning a second language but it just didn’t click for you? An eye tracking study may show you why your methods weren’t working.
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