Eyetracking Web Usability - Eye Tracking Update

Eye tracking research shows cultural differences while viewing web pages

Posted on Aug 20, 2013

Results from eye tracking research allowed researchers to compare results of Spaniard participants and Arab participants viewing Google search pages to see how responses to search queries differ by cultural background.

How to optimize Facebook Timeline according to eye tracking research

Posted on Jul 30, 2012

There have been several eye tracking research studies on Facebook’s user interface since it switched over to the Timeline layout. Read about the findings of two of these studies and the recommendations that will help you optimize your Facebook page.

4 ways eye tracking enhances web usability testing

Posted on Jul 26, 2012

With the online marketplace rapidly advancing as a prominent location to conduct business, there is a lot of money to be made on the Internet. This means there is a lot at stake when it comes to website usability and appeal. Design flaws can mean the difference between making a sale and causing a potential customer to bounce.